Play It Forward Sport Foundation Inc. + Women's Pro Sports
empowering women ~ cultivating leaders ~ changing the social landscape
A female owned and operated company, PIFS was established by two women to advance gender equity in sports at all levels. A primary objective is to create and enhance more opportunities for women as professional athletes, as managers, as leaders in the profession. To that end, we’ve created a unique and contemporary model that empowers female athletes to play forward their talents and sport experiences by educating, training and nurturing other athletes and the community. As sport ambassadors ‘off the field’, they’ll be able to extend their potential earnings as professional athletes. In turn the communities they are impacting will play forward their support by engaging in and attending women’s pro sports events.
March 22, 2016
This is how the gender gap works in sport
The level of prize money awarded to male and female tennis players is the subject of intense debate, after the CEO of the tennis club which hosted the BNP Paribas tournament said women were riding on the "coat tails" of the men’s game.
Raymond Moore suggested that if he were a "lady player", he would “go down every night on my knees and thank God that Roger Federer and Rafa Nadal were born, because they have carried this sport. They really have.”