Working with Digit Murphy to found the Play It Forward Sport Foundation, Aronda Kirby has helped found the non-profit which focused on establishing a model where female pro athletes can get paid by 'playing forward' their skills learned as elite athletes to be sport ambassadors—mentoring and empowering other athletes in the community. The PIFS team was honored at the Tribecca Film Festival with a Disruptive Innovator award and at the UN Leadership Impact 21 Summit for shattering the status quo and shifting the paradigm in creating opportunities for women in professional sports. Soon after launching PIFS, and spending time marketing the model, it became apparent that it would apply to all sports and PIFS launched it’s first sport league with the United Women's Lacrosse League (UWLX).
With over 15 years experience in hockey development and operations and over 30 years in business and technology project management, she brings a wealth of knowledge and experience as a springboard to start this new initiative. As GM she served as Director of Operations, Game Management and Finance for the Blades organization, facilitating and coordinating all aspects of team operations, game day logistics and personnel; as Director for Digit Murphy Enterprises, she managed player recruiting and retention, the operations of elite player development camps, community day camps and help start the RI high school development league of players.
As a co-founder and Director for the RI IXpress, a hockey program in Rhode Island, she was instrumental in the development of the first girls’ Tier 1 hockey program in the state; in this capacity Aronda had administrative oversight for finance, game operations, personnel player development initiatives and worked as the liaison for all the community outreach programs. She is currently a member of the RI State Labor Relations Board and previously served as a board member of The Friends of the Blades organization and was a 2013 fellow of the Rhode Island Women’s Fund Policy Institute